Buffalo Groupe becomes the sixth company to join the ClubWorks portfolio
Washington, D.C. – June 27, 2024 – M&A Advisory firm Clare Advisors (www.clareadvisors.com) is pleased to announce that it served as financial advisor to Buffalo Groupe, a marketing company built on a deep understanding of the golf and related audiences, in its sale to ClubWorks, a premier club, leisure, and hospitality-focused professional services platform.
Headquartered in Charleston, SC, Buffalo Groupe was formed when Buffalo Agency spun out from Billy Casper Golf in 2019. Since then, it has grown through several acquisitions, including Rawle Murdy, 54 Brands, Longitudes Group, The Friars Golf Society, Baseball’s World Series of Golf, and Sports Marketing Surveys. Buffalo’s “Herd” of 100 professionals serves a roster of clients boasting some of the most well-known golf and hospitality brands in the world, including USGA, Omni Hotels, The Charleston Place, Club Champion, Sun Mountain, Casa de Campo, Southworth, Golf Channel, and more. Investors include, among others, MLB all-star Mike Trout, and NBC Universal.
“Buffalo Groupe was founded on the premise that golf and other highly engaged ‘escape’ industries represent an incredible marketing vehicle,” said Kyle Ragsdale, who will remain CEO of Buffalo Groupe. “Our roster of clients and passionate team members have validated our strategy.” As a wholly owned subsidiary of ClubWorks, Buffalo Groupe will operate as an independent firm, maintaining its brand, culture, and people. The combination enhances the ClubWorks platform with Buffalo Groupe’s award-winning marketing collective, focused on connecting golf, hospitality, and real estate brands with escape-seeking consumers.
“This is our fourth transaction with John Burns but the first on the sell/merger side. John and the team at Clare helped us navigate valuation and deal structure for what turned out to be a fairly complex transaction,” added Kyle. “John not only provided deep technical advice but provided additional support in communicating with our key stakeholders. I do not believe this transaction would have occurred without Clare’s involvement and for that, I am deeply grateful.”
###
About Clare Advisors:
Clare Advisors is a boutique Mergers and Acquisitions (M&A) and Financial Advisory firm that specializes in servicing digital advertising, marketing communications, media, and internet-based businesses. For more information, please go to www.clareadvisors.com.
Contact: John C. Burns III – [email protected]