John C. Burns III, Managing Director at Clare Advisors led a webinar presentation for AAF DC to show digital advertising, marketing, and communications firms how to manage their agencies profitably through the times of COVID-19 and great market volatility.
In this podcast, John Burns discusses a wide range of topics that advertising agency owners should consider when thinking about buying or selling an agency. Some of the topics covered include:
- What factors drives the salability (and valuation) of an agency?
- How long should an owner wait before considering a sale?
- What things can an agency owner do to prepare their agency for sale?
- What are the biggest mistakes owners make when considering an M&A transaction?